El Rio Grande Latin Market

For El Rio Grande Latin Market, our focus goes beyond just selling groceries. We've developed seasonal and branding campaigns that highlight the connection between food and life's most meaningful experiences. Specifically, we celebrate the Texan and Latino culinary heritage, showcasing the unique flavors and dishes that define our culture.

Through a balanced approach of traditional media and targeted digital strategies, we've effectively raised awareness and driven foot traffic to El Rio Grande Latin Market locations across key areas in Texas. By tapping into the essence of community and culinary tradition, we've cultivated a deeper connection with our customers and enriched their shopping experiences.