Whole Foods Market

In 2016, Whole Foods Market underwent a transformative brand refresh. As part of the Northern California regional design team, our task was to reimagine the identity systems for the region’s retail programs and in-house products. A pivotal part of this project was the rebrand of the cold pressed juice line.

Our team created a vibrant and playful visual identity that not only captured the essence of the products but also resonated with the target audience. This design approach not only sparked a significant surge in sales but also garnered recognition on a national scale, ultimately becoming a staple in Whole Foods Market stores across the country.